Chocolate-dipped, sprinkle-covered ice cream cones are seen on a tray at Sundaes and Cones ice cream shop in New York July 15, 2012. The third Sunday of every July is National Ice Cream Day in the United States. REUTERS/Andrew Burton
Ice cream company Ben & Jerry’s vowed to stop serving two scoops of identically flavored ice cream in the same cone until Australia recognizes gay marriage.
All 26 Ben & Jerry’s shops in Australia will follow suit until the country decides to reverse its decision on marriage, reports Fortune.
“This doesn’t even begin to compare to how furious you would be if you were told you were not allowed to marry the person you love,” the company announced on their website earlier this week. “So we are banning two scoops of the same flavor and encouraging our fans to contact their MPs [Members of Parliament] to tell them that the time has come – make marriage equality legal! Love comes in all flavors!”
Gay marriage isn’t included in Australia’s Marriage Act of 1961. The act also refuses to recognize couples who marry outside of the country and come back. Ben & Jerry’s is calling on Australians to send postcards to their local representatives to urge them to legalize gay marriage.
“Our team will be putting post boxes in all 26 Ben & Jerry’s stores across Australia. Grab a postcard and tell your MP why you want them to support marriage equality now. We will make sure that the postcards are delivered before the final parliamentary session on June 13, before the budget is announced,” the company announced.
Ben & Jerry’s has waded into social issues before — last year they created an uproar when they stood behind the Black Lives Matter movement. The company released a statement declaring that “Black Lives Matter” after a black police officer fatally shot a black man in South Carolina.
“Black Lives Matter. Choosing to be silent in the face of such injustice is not an option,” Ben & Jerry’s said.
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